Just look at the amounts of money and attention these entertainment events by women, and by and large for women, have taken in this summer.
It’s not only women performers and writers creating the buzz, but it’s women who are making the buying decisions about these purchases that is also creating the buzz.
Why are we talking about entertainment purchases on a Buyer’s Blog about fragrance diffusers?
When it comes to consumer spending, buying entertainment is not that far afield from purchasing a lifestyle choice. And female consumers control a whopping 85% of the spending power in lifestyle product spending, according to a recent study by the Luce Performance Group.
Women are making the bulk of lifestyle choices for themselves and all family members, even for products marketed to men.
If you don’t believe the stats, take a look anywhere lifestyle products — such as fragrance products —candles, soaps, spa items, beauty products are sold, and you’ll see a preponderance of women testing and discerning scents in those shopping areas.
Studies show buyers may spend an average of 20 minutes at a time making the perfect selection for what scented products they feel will work best for family, home and even car.
Consumers who take this much time to discern what works best for them, are repeat customers, fiercely loyal to the brand once sold.
Since our founding in 1996, AERON Lifestyle Technology, Inc. has been a behind-the-scenes white-label maker of fragrances and aromatherapy experiences. We’ve amassed many years of experience in the industry, charted immense growth as a company, and invented and innovated that experience into two remarkable house brands developed by our Co-Founder and CFO Monica Hadley.
Belle Aroma® brand, which means beautiful fragrance and the beautiful diffuser products that make the fragrance experience is a specialty line of diffusers and curated fragrance and essential oils for home and office.
AERON Drive Time® line, USB-powered aromatherapy diffusion means consumers can take aromatherapy anywhere they go. Home, office, car, travel accommodations, airports, laptops, anywhere USB power is found. Quality invention and innovation informed by 27 years in the industry.
To date, eight of our new brand products are patented, and six are patent pending.
Products are ready for sale on your shelves in recyclable cardboard packaging. We minimize the use of plastic as much as possible while still maintaining freshness when our essential oil fragrance products are included in the packaging.
Ready for sale on your shelves, pegs, floor displays, and or ready-to-go PDQ’s.
Sold for retail on Amazon, Etsy, E-bay, and The Gift of Scent.com.
But.
With our teams of engineers, designers, and product developers, the possibilities of customizing our products for your brand are endless. Contact us here to become a Belle Aroma Brand retail partner or click here to become a Drive Time retail partner.